Apple will let iPhone and iPad users block ads, angering marketers

Publishers who refuse to become a part of the News App will be forced to create their native apps.


Apple Inc.’s (AAPL) war against online advertising is likely to escalate as the next version of its mobile operating system will support blocking of advertisements, according to media reports on Sunday.

The workaround is described as a short-term fix, and Google explains that while it’s committed to the industry-wide adoption of HTTPS, “there isn’t always full compliance on third-party ad networks and custom creative code served via our systems”.

A seeming shrug of the shoulders. What’s important to note is disabling the protocol isn’t equal to violating them.

The accommodating nature of Apple’s forthcoming iOS9 to ad-blocking apps on its Safari browser is not only upsetting publishers because of what it can do, it’s all the more threatening because it may make the practice of just saying no to being pitched a mainstream practice.

Because when Apple says ASAP, it means it. While this sounds great on the user’s perspective, the iOS features may have negative implications for publishers and advertisers. Eyeo is one such company, and the group’s Ben Williams said that the iOS is a “new place” for the app. He added that the OS itself has properties that contribute to “sustainable ad blocking”.

And where users go, apps must follow.

Read any tech site, tech blog, forum, etc., these days and before long you’ll come across the new buzzword of “security”, and its close cousin, “privacy”. “Especially after everything that happened with the NSA previous year, everything needs to get locked down and this is a positive step toward protecting privacy and security”.

Google’s move is intended mainly to force advertisers to shift their video formats from Flash, which is fast becoming about as popular as the chain-smokers standing outside an office building, to HTML 5, an open standard that is considered to be more stable and secure than Flash.


Take Apple CEO Tim Cook’s acceptance speech at the Electronic Privacy Information Center Champions of Freedom Awards dinner in June. However, over the years he’s found that the company’s control-freak nature has left him feeling more and more annoyed, to the point where he’s now dumped both his iPhone and iPad. My cynical view is that Apple is less concerned with making its customers’ Web viewing experience more enjoyable and more with ensuring that it gets a bigger piece of the advertising pie.

The death of online advertising