Backstreet Boys put on surprise concert at Balmain x H&M show

Kendall Jenner’s dance moves are totally mesmerizing in a new video promo for Balmain’s H&M collaboration.

Advertisement

Kendall Jenner: Model, reality-TV royalty, and perfectly adequate dancer.

As November 5 approaches, more and more electrifying details of Balmain for H&M continue to be dropped, sending us into a collective frenzy each and every time. And Balmain x H&M pieces are not Balmain pieces (which can often sell for thousands of dollars). “I think it’s nice for Balmain to be more global and thanks to this collaboration, we are going to be known in countries where we don’t have stores”, he said.

As FN learned exclusively, Rousteing had his team buy up all the Wolford matte opaque 80 denier black tights in New York City.

The Balmain x H&M line is meant to be extra reasonably priced however that is relying on whom you ask, with a few items priced at greater than $ 500. “It’s a really rich and strong collection that is infused with the Balmain DNA”, Balmain mastermind Olivier Rousteing told Yahoo! You know the type of models where people want to be her. She also has an awesome soul and is so supportive.

A Benchmarking study from Sprinklr says that H&M leads direct competitors in social media with 36.9 million followers and 8.2 million engagements on Instagram, Facebook, and Twitter.

Will you be copying Kendall and Gigi’s Balmain beauty looks? She also modeled a white take on Jenner’s black tunic ensemble, with just as much gorgeous gold embroidery.

Advertisement

An H&M rep said that the retailer doesn’t comment on its social media strategy; of the campaign with Balmain, H&M creative advisor Ann-Sofie Johansson said in an interview with Business of Fashion that it’s a “brand-building strategy”. The spread is to show the new class of CFDA/Vogue Fashion Fund finalists, and the emerging designers were posed next to these stars, with Jenner standing beside all ten finalists.

NEW YORK NY- OCTOBER 20 A. J. McLean Howie Dorough Kevin Richardson Brian Littrell and Nick Carter of the Backstreet Boys pose with Creative Director for Balmain Olivier Rousteing at the BALMAIN X H&M Collection Launch at 23 Wall Street on Octo