Dedicated ‘product pages’ bring shopping to Twitter

Discuss. Among those invited to test and share their collections are Nike, Demi Lovato, HBO’s Game of Thrones, Target, and The Ellen Show.


“Every month, millions of people Tweet about what they love: products they buy, places they visit, books they’re reading or vacations they’re planning”.

Twitter is testing new features to make its social feed more shoppable. As you can see in the image below, if you were to look at the publishing company Penguin Random House’s Twitter profile, you could redirect to a product page for Andy Weir’s novel The Martian. The original tweet will show an image of the book along with a brief description. This new shopping experience brings special enhancements from Twitter’s vast library of user-created content.

Notice the “Buy on Twitter” button. Twitter wants you to go shopping on its site via the new dedicated pages dubbed “Collection” pages.

NDTV Gadgets said this is one way for the site to boost revenues.

Friday’s announcement of product and place pages essentially adds a user-curated storefront to Twitter, giving brands a way to reach Twitter users beyond promoted tweets.

On pages for individual items, people can see tweets and retweets from anyone marked by product-oriented hashtags, which should serve as the first organized product-reviews section ever on Twitter.

You will not be able to buy all the products which are highlighted.

What’s really nice for sellers about these features is that that they’re instantly shareable.

Beyond the obvious social/sharing element to all of this, let’s not disregard the search element.

The more likely money-maker for Twitter will be taking a cut of each purchase. We explored that in depth here.

Amaryllis Fox, product manager of Twitter confirmed that to start, they will only be experimenting with a small number of items and places. You can browse the collections from the influencers you are interested in and receive more information about the places and products that were found to be interesting.




Twitter wants you to shop on its new dedicated 'product pages'-The Indian Talks