As previously mentioned, the new plan doesn’t go in effect until October 16th so if you don’t want to pay $10 extra for unlimited data on the country’s fourth largest mobile carrier you have ample time between now and then to get on the $60 plan. And at $70 the price is still cheaper than competing rates.
Sprint said its existing $60 unlimited customers will not be subject to the increase. The phone must be purchased using a financing plan that is compatible with the Unlimited Plan, such as Sprint Lease or Sprint Easy Pay.
T-Mobile (TMUS +0.6%) sells an unlimited data plan for $80/month, and AT&T (T +1.5%) and Verizon (VZ -0.1%) don’t offer one. Thus, the carrier’s new price increase stands as a notable move – though not much of a surprise considering Sprint’s ongoing financial struggles and its need to generate more revenues. U.S. data traffic over wireless networks has increased 947 percent between 2010 and 2014, according to the CTIA wireless trade association. This is why Sprint is urging customers to sign up before then, if they are thinking about switching to the Now Network. Sprint’s Unlimited Plan ensures customers are getting the best data experience, whether they are checking emails, watching videos, sending pictures, or managing their business and personal lives. Competitor plans may include music, other int’l text/data features, data carry over, tethering, upgrade and cloud options.