Toyota is banking on a new partnership with camera maker GoPro to help spark interest in its redesigned 2016 Tacoma pickup truck. After controlling almost 60 percent of the mid-size truck market the previous year, Toyota has to compete with the all-new 2015 Chevy Colorado and GMC Canyon.
In fact Toyota thinks so as well and has recently announced that with the company’s 2016 Toyota Tacoma truck, they will be including a GoPro mount by default in the vehicle. The move is a low-priced way to reel in buyers looking to record their off-road experiences or driving through adventurous terrains. (NYSE: SNE) try to crack the $2 billion action-camera market.
Unfortunately for Tacoma buyers, the GoPro camera itself won’t be included with their purchase, so you’ll need to have your own camera if you’d like to make use of the mount.
The USA market for small pickups past year was cut back only to Nissan Motor Co. and Toyota.
“These accurate off-roaders in the market, and that they all of us have GoPros on the trucks”, Michael Sweers, Tacoma’s necessary persuade and also a… The Ford Ranger model and the Dodge Dakota ended production in 2011, as well as GM’s Chevrolet Colorado and GMC Canyon in 2012 and the Honda Ridge in 2014. Toyota got the idea to partner with GoPro after suggestions from trail drivers and adrenaline junkies at company events. Motor Trend magazine awarded the Colorado its truck of the year award, and GM has sold a combined 56,592 units this year through June.
“Toyota had free run in this segment for a long time”, said Kevin Tynan, an auto analyst for Bloomberg Intelligence.
Although the financial arrangements of the deal remain undisclosed between Toyota and GoPro, GoPro’s prevalence on social media would be frontal to the amalgamation.
Buyers of the new Tacoma, which arrives at dealerships this fall, will still have to shell out for their own camera.