UNITED TO FIND A NEW ROUTE AS FERGUSON PULLS OUT THE SUCCESS LADDER

Sir Alexander Chapman “Alex” Ferguson, was born 31 December 1941 is a Scottish football manager and former player who has managed Manchester United since 1986. Ferguson was regarded as one of the most admired and respected managers in the history of the game, due to his work. After briefly managing Scotland following the death of Jock Stein, he was appointed manager of Manchester United in November 1986. Alex Ferguson has won many medals and awards, maintained many records. He is also awarded as the Manager of the year most of the times in the British football history. Not only this, Ferguson is the longest serving manager of Manchester United, overtaking Sir Matt Busby’s record.

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Alex Ferguson is the most combative sports person who has now become the most successful manager in the history of English soccer. He was the person in charge of the team for approximately 26 years and is now going to take the retirement being at the age of 71. Not even this, the Manchester United also knows the importance of Alex Ferguson and they believe the no successor of Alex will able to serve the Manchester United the same way as is done by Ferguson.

Due to the risk factors of official documents that accompanied the $2.3 billion listing, United shares fell 3.5 percent to $18.10 in early trade in New York, having climbed in recent months from last August $14 launch price.

A partner in the sports Business Group at Deloitte says that Manchester United has been transformed as a football club under the management of Sir Alex Ferguson. He also added that financially, the last 26 years have coincided with a wider revolution in English football with massive investment in the game and the growth of the Premier League, particularly driven by domestic and international broadcast deals.

According to the United, controlled by the American Glazer family, they actually do not know any person who can actually fit in Ferguson shoes. United do not want to replay of the early 1970s when the departure of manager Matt Busby, who took the team to their first European Cup triumph in 1968, was followed by a decline and brief relegation to the second tier.

Under the guidance of Ferguson, the team led the club to a record 20th English league title, the 13th time they have been champions of the Premier League.  Also, United have grown into a global brand that claims to have more than 650 million followers around the world.

Ferguson is always a constant presence on the touchline at Old Trafford for more than a quarter of a century, urging on his players and raging at perceived injustices, even when the players such as David Beckham and Cristiano Ronaldo have come and gone.

Now, there is a change a the United Club, Chief Executive is David Gill is about to take the withdrawal this summer, Executive vice-chairman Ed Woodward will take over many of Gill’s duties and work with the new manager on player signings.

Club is also working to process few deals with the sports brand NIKE and is also going to have long term sponsorships with the companies like General Motors and insurer Aon.

As said by the stock market analyst, Randal J. Konik, we believe that Manchester United is a first class institution with a 135-year history of excellence that has wisely been planning and preparing for the eventual retirement of Sir Alex Ferguson.

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