Apple introduces redesigned packaging for third-party accessories sold at its

However perhaps in a bid to further reassure customers, Apple has launched a new page on its online store called “Tested cases”. The packaging design comes under the tech giant’s larger plan to revamp Apple Stores’ accessories line-up, minimizing the quantity of products that are sold for a more superior look. Clean and clutter free. The iPhone manufacturer wants the packaging to look a lot more minimal and similar to the way its own products and conform to its tastes. Accessories from Tech21, Sena, Incase, Mophie, Logitech, and Life Proof will be included in the change.


Apple Store employees have been notified that a new wave of products are coming in soon, 9 to 5 Mac reports, though what’s inside the boxes won’t be changing.

According to your account, Apple is teaming up with the use of different instrument designers for instance array circumstance firm, Mophie as a way to re-shape boxes tht are compatible with the sensibility of Apple’s pattern.

More accessory makers are expected to join the co-designed packaging scheme, but it appears Apple intends to phase out accessories that do not comply with the new look and feel. In fact, the revamped boxes have already started arriving In the store, confirmed by the employees working there, as indicated by Mashable.

Apple also announced in April that they would not allow customers to walk in to Apple stores to buy the Apple watch, to avoid the long lines that does not jive with the store’s image, but this will perhaps depend on demand. For Apple, though, it will help to bring more side of the business in house, helping to reduce the risk of the design leaks which often stems from accessory manufacturers. Its only natural for Apple to maintain a few hold over accessories for its products as well.


Though Apple is showcasing covers and cases that have passed its testing, the fine print tells us “testing does not imply any endorsement or suggest any warranty of third-party items by Apple Inc”.

Apple Inc. To Introduce Third Party Accessory Packaging At Retail Stores