Whether Apple’s mulling anything like that is a “big if”, said Bob Hall, SVP of business development at RadiumOne.
“TV plays a huge role in our lives and it occupies an important place in our homes”, Cook said during his presentation.
Apple also revamped its Apple TV set-top box with a new interface and remote.
The iPhone Upgrade Program is essentially a way to lease an iPhone from Apple, paying a monthly fee, with the option to upgrade the phone once a year.
Apple has updated its two smartphones.
Apple’s new iPhones don’t look a whole lot different from last year’s models, but the iPhone 6s and 6s Plus have a next-generation multi-touch display that Cupertino expects will change the way you use a touchscreen. You can rest your palm on the screen and draw, and the stylus is receptive to motion; it can detect both pressure and motion (though the iPad Pro does not have the new iPhone’s 3D Touch, and thus nor do its apps). The A9 chip comes with “new transistor architecture” that has 90 percent faster graphics that will allow your smartphone to run like a console.
A kooky new photography feature called “Live Photos” combines photos and videos. Apple normally holds its fall events at the Yerba Buena Center for the Arts, which hosts a relatively modest 755 people.
The remote is the Apple TV’s big centerpiece. “So Apple has got to diversify”.
The watchOS2 also come with new communications features such as the ability to respond to email through dictation as well as Digital Touch, which means having more creativity with the Apple Watch.
The California-based tech giant dedicated a large portion of its event to the iPad Pro and showed off a multitude of features the device boasts.
Speaking of content, rather than the blocking of it, Apple went into detail on Apple TV, which is scheduled to ship in late October, unsurprisingly in time for the holiday season.
The most powerful iPad ever, it’s also the biggest with a 12.9-inch display and 5.6 million pixels.
Apple Inc. isn’t alone in its ambitions for the living room. For example, customers can get a new unlocked iPhone 6s including AppleCare+ (a $99.00 value) for just $32.41 a month (16GB) and select any carrier they want. Google makes a popular streaming video device, the Chromecast, that sells for $35.
I turned it on its side to drive a auto and swiped left to right to browse through photos of houses for sale on the Zillow app. Press the dedicated Siri button and a limited version of the voice-assistant will help find and control content. Siri only works with iTunes, Netflix, Hulu, HBO and Showtime apps at the moment, and doesn’t appear to have some of the typical Siri features in the iPhone like Googling facts. It remains to be seen whether the stylus will be compatible with existing iPads. For now, at least, analysts say those consoles still provide “hard-core” gaming enthusiasts with more elaborate effects and faster processing speeds than what’s generally been available over the Internet.
Even if just a small percentage of iPhone users take Apple up on the new offer, the company could reap profits just by having the profit margin grow to include the cost of the phone. It’s big enough to have a full-size keyboard on the screen.