The spot begins with Henson and Washington arriving to Blige’s house and hearing Slick Rick’s “Children’s Story” blasting inside. Or as Washington notes, “It’s like you have a boyfriend that makes you a mix tape in your laptop”.
And it was even directed by Selma’s Ava DuVernay, who says it’s the first of three such hangs. A subscription to the product costs $9.99 per month.
Getting their freak on! But, naturally, Blige now uses Apple Music, where playlists are the new mixtapes.
All three women were kiki’ing it up around Mary’s coffee table, and turned up to jams like “No Diggity”, Busta Rhymes’ “Touch It” and the Bad Boy classic, “All About the Benjamins”.
The ad ends with a message promising an “Instant boyfriend mixtape service” and plugs “unlimited music” for the monthly fee.
It seems like the glitz, glam and honors given out during the 67th annual Emmy Awards this evening were all put on the back burner, thanks to a dope Apple Music commercial that quickly became a viral sensation and many viewers’ obsession. Go ahead ladies! @maryjblige @kerrywashington @TherealTaraji‘. Taraji asks Kerry while the two are walking towards Mary’s handsome home. I want to be in there’.
It’s safe to say that Apple Music is not conceding that demographic to Tidalwithout putting up a good fight first. DAMN!’ wrote Twitter user Niceole Levy under the handle @niceolecookies.