Starring Kendall Jenner, Gigi Hadid, Jourdan Dunn, and male models Hao Yun Xiang and Dudley O’Shaughnessy, the star-studded campaign images highlight the collection in all its glam glory.
Riding the subway never looked so chic.
H&M’s latest campaign features triple the star power with Gigi Hadid, Kendall Jenner and Jourdan Dunn modelling pieces from the brand’s hotly anticipated collaboration with Balmain.
The collection officially drops on November 5.
Unsurprisingly the shot features members of Balmain Creative Director, Olivier Rousteing glamorous entourage of model mates.
“When you love the Balmain world, you love the models that are part of it too“, said Olivier in a statement. All three have starred in previous campaigns for the French label, making them the flawless fit for its collaboration with H&M. Jenner and Dunn were also on hand to preview the first looks from the collaboration when they attended the Billboard Music Awards back in May wearing looks from the line.
KENDALL Jenner, Gigi Hadid and a Victoria’s Secret Angel have come together for a futuristic fashion campaign which has gone viral.
Model Joan Smalls and her sister Erika, a social entrepreneur who is not normally in front of the camera, were also featured in the campaign as they smoldered in gold and black tops, faux fur and wide green belts.
H&M has previously teamed up with other designers including Karl Lagerfeld, Stella McCartney, Donatella Versace and Alexander Wang.