Danica Patrick lands new sponsor, staying with Stewart-Haas Racing

Health-conscious Danica Patrick has a new and fitting sponsor to replace Go Daddy on her No. 10 car next year: Nature’s Bakery, the maker of flavored fig bars. “She has immersed herself and succeeded in a very intense sport and been recognized for her efforts”. She has two top-10 finishes this season. This press conference will be held at the headquarters of Stewart Haas Racing in Kannapolis, North Carolina.


The sponsorship came in large part to the business relationship with the Haas CNC Company. She said “nope” Tuesday when asked if she even spoke to other NASCAR organizations.

Patrick hinted at her new sponsor with a tweet the day before.

Danica Patrick’s NASCAR ride received a makeover Tuesday, complete with a new sponsor and (possibly) some shade thrown toward a well-known critic.

“Being able to re-sign with Tony and Stewart-Haas is very important to me”, Patrick said.

Patrick is currently at a career-best 21st place in the Sprint Cup standings for the 2015 NASCAR season. “I think this journey is going to be a lot of fun”. She finished 25th in this past weekend’s Pure Michigan 400. “Nature’s Bakery is a natural fit with Danica”.

Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson. “We’re proud of what she does behind (the wheel of) the race car”.


“This is something that is not a short-term deal by any means. Marson said the company’s products are in all 50 states and 22 countries, and he considers Nature’s Bakery” a global brand. “I think there’ll be a lot of exciting things we can do in the future”. “We are a normal American company that is living the American dream”.

Danica remains with SHR with new sponsor Nature’s Bakery PPP Focus