Facebook has made several changes to its video approach this year alone. It may also represent a challenge to YouTube in the drive to attract video creators to use particular platforms. This move represents a new departure for the world’s largest social media platform, given that Facebook has never shared the revenue it generates from video before. The new feature is a sub-section of the news feed. Videos that keep users watching for longer will earn a greater share of the revenue from these ads, with Facebook keeping 45 per cent for itself.
Facebook is finally getting serious about making money from with their users.
Another report on Computer World said that Facebook would be introducing a new feature called Suggested Videos. It might seem that this strategy will pit Facebook against YouTube, as it battles it out for video content. However, it does not seem to be the case, as least for YouTube head of content and business operations Robert Kyncl.
Facebook has also ensured that you can like and share the video directly from that player.
The revenue split decided on by Facebook is purportedly the same as that employed by Google-owned YouTube. In March, it launched a way to let users embed Facebook videos on websites, and last week, the company said it would start sharing revenue for ads that run between videos from a small group of publishers. “So if they spent one minute on a few National Basteball Association videos and two minutes in a couple videos from amusing or Die, we would take that 55% of the revenue we’re sharing, we would give a third of it to the National Basteball Association and two-thirds of it to amusing or Die”, Mr. Rose said. The company bought video tech startup QuickFire Networks in January, according to Silicon Angle.