Facebook, Twitter fail to lure new users

With social networks like Facebook, “campaigns can reach the right slice of voters at the right time with the right message to direct the right outcome”, Facebook spokesman Andy Stone said.


Slowing user growth on older social media sites in the United States is a well-known phenomenon, at least for anyone who’s been listening to the earnings calls of these companies over the past several years.

According to the Pew Research Centre report, 72 percent of adult American internet users are now using Facebook, a proportion which remained unchanged from September 2014, Xinhua reported.

Twitter stock, which hit an intraday low of 25.92, was down 5.8% for the day.

Twitter’s stock is down almost 28% this year (including Thursday’s drop) and is also down almost 28% since Dick Costolo, Twitter’s former CEO, announced his resignation in mid June.

Other major players, including Twitter and LinkedIn, also saw growth but not at such a strong pace.

Since 2012, the numbers of Pew survey respondents who use Pinterest and Instagram have doubled. Only 32 percent of online adults between the age of 18 and 29 use Twitter.

These are just a few of the more popular social networking sites, but more crop up all the time.

But Facebook appears to be betting that it can use the data it receives from users of this breaking news app to deliver a better news reading experience on its own platform.

Simple. He thinks it’s because he and his wife do, so his kids don’t think it’s cool and want to keep their online social information out of their parents’ watchful eyes.

That’s one of the reasons Facebook is pushing so hard to increase Internet connectivity in parts of the world where there largely is none. While many people are familiar with Twitter, the company has not been able to convince people that they need it.

In the past year, Facebook has also debuted live video-streaming service, which enables users view live events’ coverage. “Facebook must expand globally to grow its monthly active users”. Likewise, Twitter sees the same percentage of its users scouring their timelines for news.


As the biggest social media sites turn their attention toward younger markets, the number of adult users has started to plateau, according to a report released Wednesday by the Pew Research Center. Of the registered Twitter users, only 38% visit the website on a daily basis. “That segment makes ideal sense to me”.

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