However, for the rest of us, Madden Season begins on Tuesday August, 25 with the release of Madden NFL 16!
Madden NFL 16 is nearly here, and heralding its arrival is a mini-movie that seems ripped from an Old Spice commercial’s nightmares. It has very little to do with Madden; in fact, there is really limited footage of actual game play in this. So naturally it won a bunch of advertising awards and EA Sports chose to try and top it with this year’s version.
Originally scheduled to go live today, EA delivered even earlier access with Madden 16 downloads starting around 6 PM Eastern yesterday.
As I said, I hope no one else tries to replicate this as it could get old fast, but as a one off, this is kinda excellent.
The code for EA Access will be delivered to your Xbox message center in 7-10 days.
The video casts the NFL players as part of a superhero team that needs to join together to take down a video game-playing villain.
On the flipside, Gronk is rated 99 overall in the game, which is a plus. Hopefully, Madden: The Movie will have a sequel or ten. Last year, EA tapped Kevin Hart, Dave Franco, Colin Kaepernick and more for what was one of the craziest advertisements at the time.