The Yeezy Boost 350, endorsed by Kanye West, has caused quite a stir among the young crowd, who came prepared with blankets, sleeping bags, deck chairs and supplies to make their outdoor stay more comfortable.
The shoe marks the third footwear model launched in the historic, vastly awaited partnership between West and adidas. Color-coordinated outsoles leverage adidas BOOST™’s highly responsive properties to offer an unparalleled level of comfort, performance, and style.
The trainers were first released in June and, after quickly selling out, were soon being resold on eBay for up to £400.
The “FourFiveSeconds” rapper’s wife, Kim Kardashian, has been seen rocking the sneaks as well as her sisters Kendall and Kylie Jenner.
It took only 42 minutes after the brand announced on its Adidas Originals Twitter account that reservations for the shoe through its Adidas Confirmed mobile app were closed, with all of the available pairs being reserved.
Kanye West, primarily known for his rapping, also has a hugely successful and coveted line of trainers.
“‘I really felt like he targeted someone like me”, The Weeknd told the mens fashion magazine.