Micromax is reportedly set to take a giant leap by developing its own mobile operating system.
The OS will be developed in Micromax’s Bangalore facility. The company would not be making an OS from ground up, but will rather fork Android much like Amazon and Xiaomi.
In addition to it, Micromax will also focus on building services which can be used by the customers across its different platforms seamlessly such as smartphones, TVs and wearable devices in order to ensure customer engagement and brand loyalty.
Micromax states that it has a strong understanding of what Indian consumers are after in terms of software and believes that it can use this to differentiate itself from its competitors.
Agrawal said the likes of Apple, Microsoft and Xiaomi, which have their own OS across platforms, are translating what they have done internationally to India.
We’d like to know from our readers what name would they suggest for the upcoming Micromax OS. It recently invested in health start up HealthifyMe, online travel portal Ixigo and US-based consumer cloud provider MiMedia whose services are most likely to be also integrated into their Cyanogen OS based Yu smartphone series.
The stats, as per the last fiscal year, the Micromax Informatics is at the second position in the top handset sellers in the Indian smartphone market, as the firm has managed to sell out around 3 million units in a month, which leads it to generate a revenue of almost Rs. In the tablet segment, it fell behind Samsung and Datawind with 9% market share for the quarter ended March 2015, according to Cybermedia Research.
The company also recognizes that it needs to maintain compatibility with Android apps, or else drive away its existing users.
Off late a large number of companies have been coming out with their own version of Android skinned over the android devices. The domestic phone-maker has snatched about 75 Nokia ex employees.