Last night’s Baltimore-Pittsburgh pregame and game coverage on CBS and NFL Network from 8:00-11:00 PM, ET averaged a primetime household rating/share of 11.7/20, + 9% from 2014’s 10.7/18 in week three. GMA is the only morning show to post double-digit losses versus the same week a year ago suffering a 27% loss in the key demo and a 15% loss in total viewers.
Is up +18% versus NBC’s average in the time period last season (2.0 vs. 1.7, non-sports L+SD). On Wednesday, TODAY topped GMA by +338k A25-54 viewers, its biggest single-day demo win in more than a year (since 9/5/2014).
Last night’s game HH rating/share peaked at 14.7/29 from 11:30 PM-11:45 PM, ET. ABC’s Life In Pieces, for example, saw 21.2% of its audience switch to NBC’s The Voice, while another 7.9% tuned in to ABC’s Dancing With The Stars and 6.1% each to Fox’s Gotham and CW’s Penn & Teller: Fool Us.
RATINGS NOTE: CBS and NFL Network are reporting audience data for the game and related programming, the way it was sold to advertisers, as a gross rating from CBS and NFL Network.
“CBS This Morning” averaged 3.3 million total viewers and 950,000 in the all important “news demo”.
Other series debuts in that middle to high 60s share of people sticking with the show for 15 minutes were NBC’s Heroes Reborn (66.3%), ABC’s Quantico (66.6%), Fox’s The Grinder (67.1%) and NBC’s The Carmichael Show (67.6%). CBS/NFL Network’s HH rating/share of 11.6/21 in primetime beat each of the broadcast networks: +1189% better than FOX (0.9/2), +452% better than ABC (2.1/4) and +252% better than NBC (3.3/6).
THURSDAY NIGHT FOOTBALL will continue next week on October 8 with Indianapolis at Houston.
TODAY has also radically cut its total viewer gap with GMA by 59% (a whopping 629k) versus the same week a year ago.